Digital Grant

This grant focused on community outreach that specifically educated Long Beach Residents and Business Owners about various digital inclusion resources and services (such as the Digital Inclusion Resources Hotline, low-cost Internet services, computers and digital literacy training). Through city resources, Ronnies House was able to distribute 111 tablets and 50 hotspots to bridge the digital gap in the city. Ronnie’s House strictly targeted and outreach to vulnerable communities like Senior Citizen Groups, Low Income Mobile Home Parks, and Barbershops/Beauty Salons in Long Beach that had been greatly impacted by the digital divide as a result of the pandemic. The total of marketing materials that were distributed were a total of 10,000. The breakdown of our efforts are presented in graphs and tables.

BUSINESS - ETHNICITY

Breakdown Distribution of - Resources Given Out

	Residents	Businesses	Non Profits	Total
Tablets	72	30	9	111
Hotspots	50	0	0	50

Groups Outreached To:

Grey Panthers Seniors		Barbershops
Laundromats		Party Supply Stores
Villa Home Mobile Park		Non Profits
Libre Non Profit		Restaurants

Businesses

Royal Gourmet Cookies		Ramons Barbershop
Capital Post Office		Precise Barbershop
In-Demand Products		LA Catrina Michoacan Paleteria
Spot on Clean		Bloom Hair & Beauty
Slice of Jamaica		Yaris Party
Shades of Afrika		Dreams Beauty Salon
Makkan Pepper Sauce		Diana’s Family Photography
Elation Hair Salon		The Daily Bread Bakery
Manny the Barber/Barbershop		Catz Barbershop
Delfy’s Beauty Salon		Fantastic Beauty
Genesis Beauty Salon		The Kripp Den
Glorias Party Services		Long Beach Local News
Mary’s Beauty Barbershop		Moonco Improvements
Lucia’s Beauty Salon		Swazi Shop
Dboys Barbershop

Non Profits

Class of Elegance		Earthlodge Center for Transformation
Atlantic Meditation		New Hope Grief Center
LBBar Foundation		California Families in Focus
Speak Up Empowerment Foundation, Inc.		Ocean LB
Elite Skills Development		Love Beyond Limits

Digital Inclusion Outreach Methods

Method	Reach	Location	Groups Targeted	Language
Door to Door Flyer Outreach	1000 homes	Mobile Home Parks, Senior Homes, Motels	Families, Seniors, Displaced Individuals	English and Spanish
Social Media (Creation of Educational Videos, Flyers, and Commercials)	Various Pages Platforms	16000 views	All Residents	English and Spanish
Email Business Newsletters	500 businesses	na	Barbershops/Beauty Salons	English
Email Education Outreach	14	Throughout City	Non profits	English

LBunited.org was originally launched by Ronnie’s House in April of 2020 to support Long Beach residents through Covid-19. The website brings together resources from non profits, businesses, local, state and federal government to connect residents to what they need to navigate Covid-19 and the recovery process. The site did not originally have any funding, and was built by 729 Agency LLC, a social enterprise that creates technology for Good to advance equity.

The CARES Grant Funding enabled Ronnie’s House to redesign the website, add more resources, and create a marketing and outreach campaign to deliver resources through social media and in print. The website is not a resource the community continues to use and we continue to evolve.

400 Brochures Distributed to Villa Park Mobil Home in 90805 80% Latinx, Population about 3000 population plus according to management.

250 Brochures to laundromats in 90805

250 Post Cards to Motel Doors – Left on the doors of 4 Motels in North Long Beach

1500 Flyers through businesses, nonprofits, hair and barbershops,

500 Post Cards inserted in Resource Guide Uptown Connected distributed in North Long Beach

Digital Inclusion information included in outreach Newsletter to 450 Barbershops and Hair Salons

Digital Inclusion Resources emailed to 14 neighborhood Associations in North Long Beach

Digital Campaign distributed through 4 platforms on Instagram totaling over 5000 in views

Digital Inclusion banners posted on 3 websites 1000’s visitors per month

Animation Video received a total of 7000 views across all platforms.

Spanish Commercial reached over 4000 views over all social media platforms.

Digital Marketing Material Facebook – Shared across 15 Facebook groups totaling over 200000 members.

6 Different Marketing Digital Flyers created to promote digital inclusion

2 Workshops addressing digital Inclusion and supporting small businesses in access tech grant. Hosted over 30 small businesses during the workshop.

Through a collaboration with Grey Panthers, 30 Seniors Received Computers and hotspots.

The computers and internet will be used for computer literacy training with lbcc, staying connected with family and friends and utilize telehealth.

500 Flyers were also distributed to seniors through the partnership promoting digital inclusion resources.

KIDS CONNECTED

Every family with children stated that school was the one priority for the net and tablet. Families were struggling with WIFI not have sufficient Wi-Fi because of the number of kids that needed to use it for school.

CONNECTED WOMEN OWNED BUSINESSES

Women owned businesses distributed about 500 brochures through their business

BARBERSHOPS/BEAUTY SALONS CONNECTED

5 Barbershops received Computers to support them in their payment gateway and managing their online shops.

Received 50 Brochures each about the Digital Inclusion Resources to distribute to clients.

Distributing 250 Brochures to their customers.

10 Black Owned Businesses Received Tablets and Distributed 30 Digital Inclusion

Brochure totaling 300 . Business said online stores, taking their business on the go to stay connected and accounting

Digital Inclusion Banners were placed on 3 websites totaling 1000’s in monthly views during December 2020 and January 2021. The banners were linked to the websites with net resources. The websites that had banners were www.blackownedlongbeach. www.lbunited.org and www.accelerateuptown.com